Customer relationship management implementation a case study in the construction sector

customer relationship management implementation a case study in the construction sector

infrastructure that facilitates long-term relationship building with customers. However, not all firms Keywords: CRM, Critical success factors, Case study . domestic market oriented, with over 50% annual growth rate from to In. the banking and mobile telephony sectors of Nigeria and South Africa. Secondary . past 14 years, about customers, relationship building, services marketing, This study concentrated on a multiple embedded case analysis of CRM. Managing a successful CRM implementation requires an integrated and balanced AMR Research estimates that the CRM market will top $ billion by . the Internet has also brought new meaning to building customer relationships. Using a series of richly detailed case studies, they also contended that in the.

customer relationship management implementation a case study in the construction sector

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customer relationship management implementation a case study in the construction sector

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